![]() And you'll be able to show real dollars that your feature is pulling in. They'll be focused on the users who already pay Duolingo money, so those are perfect advertising targets. Run a bunch of ads at the paid users to convince them that they'd totally be helped by this. Make him do a superhero landing or something. Get the art guy to make, like, an Amex Black Card but for the Owl. Now your product is an exclusive EVEN HIGHER tier. ![]() What to do? Well, you're a mobile game company, focus on what always works: go after the whales. Great, metrics! But you're pretty sure that, while customers do like this when you ask, you're probably not moving the needle. First idea, your product has a paid tier, add it as a feature to the paid tier too boost paid user retention and new signups. ![]() Great.īut now you need to explain how you made Duolingo money. Your product guy got an idea for a cool new feature. Management wants to do something with AI. You can just feel the management layers in this.
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